Friday 7 December 2012

SHOULD I SELL OVER THE HOLIDAYS?

That’s a question we’re actually asked a lot this time of year and while every situation is unique, there are a few rules of thumb to live by, such as:

1. It can’t sell if it’s OFF the market.  While “traffic” is historically slower over the winter and holiday months, those buyers you do see are often more serious, and with a greater sense of urgency than the spring and summer months where you historically see a lot more “lookers.” Remember — it only takes ONE buyer to accomplish your goal.

2. Analyze your price.  If your house has been on the market for a while, you’re not seeing any action and spring is still months away, the first thing you need to do is truly evaluate your price.  A home priced at or below market value is a great way to pro-actively raise interest in your property.  I have some great tools you can use to best understand how to calculate price.

3. Consistency is key.  Historically, it does take time to find the right buyer or for them to find you.  Taking your home off the market breaks the consistency of a true marketing plan and lowers your exposure in the marketplace.  If pricing is right, marketing is in place and exposure is good — chances are your home will sell.
 
Call me today to learn all the inside tips and tricks for getting your home sold ANY time of year.  I can help!

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