Monday 14 May 2012

UNDERSTANDING "AGENCY"


Why understanding "Agency" is the first step toward success...

Your real estate transaction is one of the most important financial decisions that you will ever undertake. As a real estate professional, I understand this and want you to be fully aware of your representation options.

"Agency" in real estate refers to the nature of the fiduciary responsibility that exists between you and the real estate professional you choose to work with. Having a complete understanding of the nature of this relationship is the first step to working together to achieve your real estate goals.

Only after signing a legally binding document does a real estate professional become your agent. As your agent, that REALTOR® now has a legal obligation to insure the protection of your best interests in every facet of the transaction.

 It's about loyalty
and responsibility...

Traditionally, real estate professionals worked mostly as agents of the seller, not the buyer. Their loyalties and responsibilities rested with those of the seller.

REALTORS® working with buyers were, in fact, acting as "sub-agents" of the seller, keeping the seller's loyalties ahead of those of the buyer. Often, the buyer had no idea of the true nature of this relationship.

Today's Buyers
have an option...

Buyers may now retain a real estate professional to represent their financial and legal interests when it comes to the purchase of a home. It's called a "Buyers Agent".

To learn more about the benefits of a Buyers Agent, please contact me directly for a free consultation.

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